Sponsorship Management is the way an organization oversees its sponsorship activities. That is, managing pivotal aspects such as project selection, monitoring and assessment. Investing in sponsorship activities can be risky and unsuccessful if it is not done the right way. At adspace we think in terms of competitive advantage, relevance and coherence and we invest our clients’ budgets in partnerships that are meaningful. This will ensure the brand gets engaged with its target demographic, therefore the potential client will always look at the brand as a business that supports what they support. This is how we create a huge dedicated and loyal customer base for our clients.